Give customers an instant reward the moment they accept to become an advocate — before they’ve referred anyone.

How it works

An activation reward is granted when a customer consents to join your program and activates their referral link. It’s separate from the welcome gift (which goes to the friends they refer) and from the milestone rewards on the reward ladder.

Steps

1. Go to Campaigns from the main navigation
2. Create a new campaign or open an existing one in the campaign editor
3. In the Activation Reward section, choose the reward to grant on activation
4. Save your campaign
5. When a customer activates, they automatically receive the reward and an email with a claim link

Outcome

Every new advocate gets an immediate, tangible payoff for joining — boosting activation rates and getting customers into your program before they’ve done any work.

Tips

• Activation rewards are a feature your plan may need enabled — if you don’t see the Activation Reward section in the campaign editor, contact support
• Keep the activation reward small but appealing (e.g. a welcome discount) — its job is to get customers over the line, not to be the main prize
• Reserve your bigger rewards for the tiered milestones so customers stay motivated to keep referring