Set escalating rewards that unlock as customers hit referral milestones (e.g., 5, 10, 25 referrals).
Steps
- Go to Campaigns and select your campaign
- Add multiple rewards to the campaign
- For each reward, set the referral threshold (e.g., Reward A at 3 referrals, Reward B at 10 referrals)
- Order them from lowest to highest milestone
- Save your campaign
Outcome
Customers see a reward ladder — as they refer more people, they unlock progressively better rewards, keeping them motivated long-term.
Tips
- Start with an easy first milestone (e.g., 1–3 referrals) to get customers engaged early
- Make the top-tier reward aspirational — it becomes a goal customers work toward