Form an alliance with a partner business to cross-promote campaigns — each business displays the other’s rewards to its own customers.

Before you start

You must already be connected to the other business as a partner. See “How to Set Up Partner Connections” first.

Steps

  1. Go to Partners → Alliances from the main navigation
  2. Propose an alliance to one of your partners and pick which of your campaigns to share
  3. The proposal goes to the partner, who selects which of their campaigns to share back
  4. Review their selection and approve to activate the alliance
  5. Once active, both businesses’ shared campaigns appear on each other’s public profiles
  6. Track results in the Alliance Report — cross-traffic and rewards issued through the alliance

Outcome

A live alliance that puts your offers in front of a partner’s customers (and theirs in front of yours), expanding your reach without extra ad spend.

Tips

  • Alliances move through statuses — Pending, awaiting approval, Active, Paused, and Terminated — so you always know where a proposal stands
  • Alliances are a premium capability; if you don’t see Alliances under Partners, it isn’t enabled for your account yet — contact support
  • Use the Alliance Report to confirm an alliance is pulling its weight before adding more