2-Way Rewards give both sides of a referral something to gain. The advocate earns a reward for referring someone, and the new customer earns a welcome reward for joining.
Why both sides matter
A one-sided reward program puts all the burden on the advocate. When the new customer also gets something, they’re more motivated to actually use the referral link rather than going directly. It makes the advocate’s pitch easier too — they’re offering a gift, not just promoting a business.
How it works
Set separate rewards for the referrer and the referred customer. Both are triggered automatically when the referral converts. You control the reward value and type for each side independently.