Explains what counts as a “new customer” in your reports — and why it may differ from your payment or booking totals.

How it works

A customer is counted as “new” the first time their record is created in LeadBounty — not when they make a payment.

Source	Counted as new when…
Square / Shopify import	Integration finds someone never imported before
Manual entry	You add them to LeadBounty
Referral signup	They activate via your referral link
Returning customer pays again	Not counted — record already exists

Square sync note

Square syncs create a customer record upon booking, not transaction — so a booking made in the future will appear as a new customer if it’s their first time.

Outcome

You can confidently read your analytics reports knowing that “New Customers” reflects genuine first-time additions to your LeadBounty database — not repeat transactions or payments.

Tips

• If your “new customers” count looks higher than expected, check whether a bulk import or Square/Shopify sync ran that day — imports count as new customers
• If the count looks lower than your payment totals, it is likely because some customers were already in your database from a previous visit
• Use the Referred Customers metric alongside New Customers to see how many of your new additions came through your referral program